Advertising of sites has close relationship with others important components such as website progression and website promotion. Today the Internet advertising is also quite effective method of the website progress, it helps to attract the largest amount of audience. If increasing the number of customers as well as increase in sales is the main aim of both business and of any site on the Internet,then must be a conclusion. One conclusion - today necessity of the Internet advertising is just obvious. Now more popular is a contextual advertising, it is divided on behavioral, thematic and search advertising.
Search advertising - a kind of contextual advertising that appears to client during his searches online, often when he resorts to the services of search engines. As a result, the advertising is approaches to the subject of the request as much as possible. That is, if a person is looking for a laptop, its characteristics,then he may see ads of online stores, of auctions that sell computers.
Behavioral advertising - the same kind of content, it enables user to determine commercial interest in the site, with no reference to the content of the page on which it is located. This definition is by analyzing previous searches that was done by the user. However, makes an analysis of his queries, of his interest to the advertisements message, clicks, etc.
We can say with great confidence that contextual advertising is quite powerful and effective tool to attract potential clients and buyers of goods and services. With this kind of advertising can be very clearly defined the target audience that will perfectly match order of a web site that has a specific theme.
The big advantage of this kind of advertising is that it can help promote their resources can both large corporations and small firms and companies. Ordinary people who have very limited advertising budget can even afford it .
The effectiveness of contextual advertising is that it is not spam, it just does not irritate Internet users. Contextual advertising is restricted by the target audience that may be potential customers. Today contextual advertising helps to tell about themselves on the Internet , while this method is not complicated and it is not expensive. Using this method to promote their products or services, advertising about them can be placed on almost any website. This kind of advertising is quite easily embedded in any reviews, articles, search results, etc.